How to Order Your Advanstar List

The proper list is the most important contributor to the success of any direct marketing program. Advanstar has established these basic steps to help you find the best list for your program and have it produced precisely as you need it.

1. Identify the list you would like to use.  For more information on Advanstar lists, go to any of the following sections:
   Advanstar Publication Lists – Use mail or email to target involved and educated readers of Advanstar professional trade publications
   Advanstar Exposition & Conference Lists – Use mail or email to target active decision makers who have attended one of Advanstar’s professional trade shows
   Advanstar Markets – identify the best list or lists for you classified according to industries serviced by Advanstar
   Advanstar Email Lists – view our complete inventory of email lists.
   Advanstar Masterfiles – broaden your reach with lists covering multiple publications and trade shows. Available for specific industries, professional specializations and specialized business demograpics
   Let us help you pick the best list for you. Contact an Advanstar Database Account Executive for assistance.
2. Narrow you target audience by deciding which selection criteria are best for you.  The cost of your direct marketing program depends heavily on the size of your list.  Each list includes a datacard available through this site showing what criteria you can use to target your message. Your Advanstar Database Account Representative will provide you with an up-to-date count.
   Assistance on specifying your selection criteria.
   Send us your request for a count.
3. Finalize other elements of your list order.  Factors to consider are:
   Do you want a mail list, email list or both?*
   Do you want phone numbers?*
   Do you need to have the list split and coded for testing?
   For mail lists, do you need labels, diskette, a file emailed?
   For email, will you be sending an HTML message for increased response rate?
   For mail, how do you want the order shipped to you?
   Use the List Rental Confirmation to specify your requirements and fax it back to:
   Cleveland, OH Fax:  440-891-2740
   European Office Fax: +44 (0) 1244 383356
4. Fax, email or mail a sample of your promotion and/or telemarketing script to Advanstar for review. Advanstar reserves the right to refuse a mailer or offer when it is considered either inappropriate to the target audience or competitive with Advanstar products and services.
5. Upon approval of your mailer, please print, sign and return both of the following:
   a.List Rental Confirmation
   b.Mail List Rental Security Agreement, Phone List Rental Agreement, or Email List Rental Agreement
6. Arrange for payment:
   First time email list renters require prepayment. Payment is to be made by credit card.
7. Your list order will be processed. Most lists will be shipped in 48 hours or less.